On Friday, Free commercially launched a residential femtocell module for their existing Freebox. This will capture 3G calls in the home, providing much better signal quality and offload traffic from macrocells. Since Free, a new mobile operator in France has to pay substantial annual roaming fees to France Telecom, the switch to residential femtocells has a strong business case for them too.
We've been reporting about this plan since two years ago, in July 2011, so it's nice to see it come to fruition, and clearly indicates a execution of a calculated long term strategy which could affect the industry worldwide.
We examine the business drivers, reveal who's behind the design and manufacturing, and consider whether this approach has the same potential to shake the telco industry up as have low cost airlines in the aviation sector.