The term Enterprise addresses any non-residential in-building including hotels, convention centres, transport hubs, offices, hospitals and retail outlets. It's not just intended for businesses to serve their own office staff.

This can be a more lucrative opportuntiy for small cell vendors than residential, because price points are higher. Equipment is sized larger, both RF power for wider coverage and increased processing for higher capacity. Third party systems integrators are often involved with the installation. Being indoor, products don't have to be mechanically as robust or weatherproof, and are often connected by a single Ethernet cable providing both power and backhaul.

Enterprise Small Cells make it economically viable

Smaller businesses and home workers have not been able to justify additional cellular equipment investments up to now - the additional call traffic they generate would not qualify for additional cellsites to be installed. This traffic is aggregated up with all other traffic in their area and cellsites are planned and installed based on total capacity and coverage demands. Enterprise small cells offer the opportunity to address these enterprise markets through low cost, self installed units which capitalise on the existing broadband connections available to most businesses.

Addressing the different size and scale of businesses

When looking at the enterprise market, the size of each segment grows tenfold. For example, in the UK, there are approximately:

  • 5,000 large enterprises
  • 50,000 small/medium enterprises (SMEs)
  • 500,000 small office/home office (SOHOs)

This excludes those working from home for large enterprises.ubiquisys-enterprise-femtocell SOHOs and SMEs would be the initial market entry. They tend to adopt new technology more quickly, and the low cost price puts this in reach of everyone. Their product, shown on the right hand side, is typical of the format available.

Larger business premises may benefit from a local controller which directly manages the cluster of enterprise femtocells, dealing with the local handoff and consolidating the signalling traffic. Spidercloud Wireless have developed a solution specifically targetted at this market, which is described in this interview with Ronny Haraldsvik, their CMO.

Often businesses have a mix of different sizes of building, ranging from remote workers operating independently through to large scale office blocks housing thousands of staff. Businesses seek to offer the same range of facilities to all their staff, regardless of location and this requires a mix of different products.If additional business services are combined with the enterprise femtocell offer, such as IT services for data backup, email to mobile etc. this could provide a package with additional benefits that is cheaper to deliver and has upside of additional revenue opportunities.

Outsourcing and other commercial models appearing

Some innovative network operators have specifically targetted the enterprise sector using small cells. Network Norway deployed femtocells for their enterprise customers both in the office and at their homes, capturing anything up to 80% of their mobile traffic. The remainder is handled either through their own macrocell network or via national roaming with the encumbent Telenor. This approach makes it quite cost effective to provide excellent coverage closely targetted at paying customers, while still offering good outdoor service. In principle, there is no reason why an MVNO may not also operate this way, providing it obtained the permission of its host network operator. Several MVNOs are believed to be trialling or offering this solution.

Outsourcing enterprise femtocell deployment is another option for network operators. A number of organisations and consortia are proposing and/or trialling solutions, including Cloudberry Norway (interview), NEC/COLT and NEC/Virgin (NEC interview).


Could Small Cells drive up property values?

Property ValueProperty values, both for sale and rental, are becoming more widely affected by the quality of telecommunications service available, across both fixed/mobile and voice/data. We can see growing examples where house prices and office rental value are specifically driven downwards by poor connectivity. We sense a change of attitude by building owners and businesses who are increasingly prepared to fund their own in-building wireless systems. The reason is simple - it enhances their asset value. But are mobile network operators ready to rise to this challenge and embrace the change?

 

Enterprise Small Cell Security – Opportunity or Threat?

Security ThreatSecurity threats such as cryptolocker, denial of service attacks and interception are increasing concerns to end users, IT managers and network operators alike. We take a look at security threats specific to Enterprise small cells and how vendors are designing their systems with inherent, built-in protection.

Interview with Dr Derek Peterson, CTO Boingo Wireless

Derek Peterson Boingo 150I confess I had the wrong impression of Boingo Wireless, who I thought were exclusively involved only in Wi-Fi aggregation and service provision. They also have a substantial and growing business installing and managing wireless services for many large venues and enterprises using a mix of DAS, Wi-Fi and small cell technology. I spoke with Dr. Derek Peterson, their CTO, who told me how they select the most appropriate access technologies, where they add value to the venue owner and why some aspects of their solution have needed to be developed in-house.

 

Real Wireless and Airvana prove Enterprise Cloud RAN can cost less than DAS

Josh Adelson Airvana 150Large enterprises and venues have traditionally installed Distributed Antenna Systems (DAS) for in-building cellular service. A new independent study commissioned by Airvana has determined that small cell systems offer a lower cost, even for multi-operator scenarios. We spoke with Josh Adelson, Airvana's Director of Product Marketing, for more insight.

 

The three key differentiators between DAS and Small Cells for Enterprise

buildingsRecently, we looked at the need for a wider business perspective to deliver better in-building cellular service. Here, we explore the three major business differentiators between Small Cell and DAS (Distributed Antenna Systems) solutions.

The DAS industry isn't standing still, and we can see more investment from different product sectors in addition to supporting planning and configuration tools. It's a sign that the industry is waking up to the need for improved in-building service, which aren't being met by a traditional outdoor only approach.

  • 4

    more

    Residential

    Residential

    A significant number of users continue to report poor mobile coverage in their homes. There will always be areas which are uneconomic for mobile operator to reach. They range from rural areas

    ...
  • 4

    more

    Enterprise

    Enterprise

    The term Enterprise addresses any non-residential in-building including hotels, convention centres, transport hubs, offices, hospitals and retail outlets. It's not just intended for businesses to

    ...
  • 4

    more

    Urban

    Urban

    Urban small cells (sometimes also named metrocells) are compact and discrete mobile phone basestations, unobstrusively located in urban areas. They can be mounted on lampposts, positioned on the

    ...
  • 4

    more

    Rural

    Rural

    A rural small cell is a low power mobile phone base station designed to bring mobile phone service to small pockets of population in remote rural areas. These could be hamlets, small villages or

    ...
Categories
Backhaul Timing and Sync Chipsets Wi-Fi LTE TDD Regional

Popular Categories

Follow us on...

footer-logo

Search