The thirst for mobile data has never been stronger. Data revenues from several operators now exceed $10Bn annually and continue to grow. The adoption of mobile broadband has been rapid, particularly in Europe, where prices have been driven down to $20-30/month or less.
Indeed, a survey by the WiFi alliance found that 48% of students would give up beer rather than WiFi.
Data will grow by 200 to 700 times in the next 10 years