The holiday season has seen the usual flood of presents and gifts between family and friends. Billions of dollars has been spent on smartphones and tablets. This popular category of gift is suitable for all ages, whether the latest upgrade for a seasoned user, a major transition from a voice & text 2G cellphone or a sideways move from an App oriented Wi-Fi only iPod.
Observing the reactions from both ends of the spectrum – from real geeks to cautious newcomers - has been quite enlightening over the last couple of weeks. Coverage and usage costs typically aren't well understood and I suspect very few (if any) Small Cells will have been given as presents. Here, we offer some observations of our own which may not be statistically significant, and may not be entirely relevant to your own country/operator, but highlight some of today's ongoing industry challenges.