AT&T case studies of outdoor small cells in the suburbs

David Orloff ATTYou may think that Urban Small Cells are only for those ultra-busy downtown city districts, and that green, leafy suburbs would continue to be served by traditional macrocell towers with a few residential/in-building femtocells thrown in.

If so, you need to rethink that perception.

David Orloff, AT&T's Director for Small Cells Platforms, speaking at Small Cell World Summit, explained three use cases where AT&T has deployed groups of small cells in the suburbs. We followed up directly with him with some questions to clarify some of the issues they faced and problems solved.

Bill Hogg, AT&T, describes their Small Cell Network Planning and Deployment methods

ATT LogoBill Hogg, AT&T SVP for Network Planning and Engineering, presented at last month's Small Cell Americas conference. We reported some of the highlights in our event report, but thought that this keynote justified more coverage. With AT&T aiming to deploy 40,000 non-residential Small Cells before the end of next year, many of its tried and trusted methods will need to change. He explained where Small Cell solutions do and don't fit as well as some of the radical changes being implemented throughout the country.

Some thoughts on SFR femtocell launch

 

 

sfr-logoSFR France, part of the Vodafone group, launched their domestic femtocell service last week with a blaze of publicity. For a one-off price of 199 Euros (about $300) you can buy a femtocell with no ongoing charges, but no discounted rates or other financial rewards.

Softbank offer Free Femtocells AND Free Dedicated Internet Broadband

softbank-japanYou don’t have to search extensively to find strong blog comments and feedback about poor mobile network coverage. For example , AT&T Wireless have come in for a huge amount of invective from their customers, with feedback ranging from unhappy to outrageous. Having paid for their cellphone service, customers expect to have full service everywhere. They don’t want to pay extra for coverage in their local area (although they may also actively oppose any new cellsites in their neighbourhood).

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    Residential

    Residential

    A significant number of users continue to report poor mobile coverage in their homes. There will always be areas which are uneconomic for mobile operator to reach. They range from rural areas

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    Enterprise

    Enterprise

    The term Enterprise addresses any non-residential in-building including hotels, convention centres, transport hubs, offices, hospitals and retail outlets. It's not just intended for businesses to

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    Urban

    Urban

    Urban small cells (sometimes also named metrocells) are compact and discrete mobile phone basestations, unobstrusively located in urban areas. They can be mounted on lampposts, positioned on the

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    Rural

    Rural

    A rural small cell is a low power mobile phone base station designed to bring mobile phone service to small pockets of population in remote rural areas. These could be hamlets, small villages or

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