Basestation planning, deployment, upgrade and optimisation have always been the remit of the operations department. Highly skilled professionals with budgets in the hundreds of millions or billions per year determine the best ways to invest in the growth of network quality and quantity. Tactical decisions about where/when/what to deploy are made on a daily basis. A raft of KPIs (Key Performance Indicators) report on their success and effectiveness.
Opinions about Femtocell Business Case
With Optus recently launching its residential femtocell service nationwide, other Austrialian operators are taking different strategies with this new technology. Is the country becoming a microcosm representing the widely different views across the industry?
The recent rumour that BT, a fixed network operator in the UK and also an MVNO, is to offer femtocells may or may not prove correct. While we don’t tend to work on rumours alone, it does open up a potential new business model that is worth exploring. Here are a few thoughts on the topic.
The holiday season (in the Northern Hemisphere) will have seen many head for the sunshine and/or beaches. Many look to escape from work and domestic pressures, having little or no communication other than sending a postcard. A growing number however do want to keep in touch, whether to keep an eye on business activities or to share their experience with friends and family. More often these days, people prefer to do this via email rather than voice call because it allows more control of the duration and response time for each message.
Hats off to Hay Systems Limited, the Scottish independent SMS service and equipment vendor. Having gone against the mainstream trend of 3G femtocells, they've developed their own 2G GSM one and are intent on creating end user demand for it. Prospective customers who want to solve their indoor coverage problems can register their interest at a special website setup for the purpose. Where enough registrations are submitted, HSL can then use this to justify sales of their solution to the specific network operators.
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- The predictable irrationality of free femtocells
- Scalability of femtocell business case
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- Femtocells can free up clogged up mobile broadband networks
- Tariff plans for mobile broadband need to encourage users to offload data traffic to femtocells
- The thirst for wireless data. Are femtocells the cheapest way to quench it?
- Your broadband or mine? Should femtocell operators mandate their own broadband?