As Senior Product Marketing Manager, Lee has been responsible for the Vodafone UK femtocell (now renamed Sure Signal) since before its commercial launch. Here, he shares his experience of the Sure Signal femtocell, explains the reasons behind their customer proposition and promises market promotion activity that nobody will miss.
GENBAND reckon they are involved in over 2/3rd of all field trials of femtocells and can publicly claim they involved in two of today’s commercial femtocell services. Who are they and what do they provide? We spoke with their product team to establish where GENBAND fit into the femtocell market and capture their views on this evolving technology.
Mike Cronin, CEO of Node-H, provides his insight into the state of the femtocell market. His company offers a turnkey femtocell protocol stack especially suitable for new entrants. We ask if there aren’t too many femtocell vendors already, and how the forthcoming interoperability testing program could affect the industry eco-systems.
A secret government agency with a project codenamed “InterfereX” does sound a bit like something from “Men in Black”. Fortunately, we’ve avoided the memory wiping beams to report on this unusual research which may be incorporated into femtocells at some time in the future. We spoke to Dr. Mark Reed from NICTA, an Australian research agency, very early one morning.
Ronny Haraldsvik, VP Marketing for Spidercloud, explains what their enterprise RAN solution does, why it differs from Enterprise Femtocells, explains their go-to-market approach and gives his view of the mobile enterprise in the years ahead. Their system does use small 3G RF transceivers around the building, but concentrates the traffic in a central services node which can also directly offload to the local network/office phone network.
Since we last spoke with Shlomo back in March 2009, Percello have completed development of their femtocell chips and are taking orders in volume. Shlomo shares his view of the current femtocell marketplace, indicates the types of ongoing femtocell development and provides some insights into the expected takeup and commercial launch across the world.
Keith Day, VP Marketing at Ubiquisys, shares his perspective on how domestic femtocells could be marketed, provides insights into their Enterprise femtocells and reveals a few unique features of their designs.